In this example, you can see what initially looks like a diagram of an engine, but it’s really a metaphor for the business itself. Infographics are great for your PR kit, and you can use them in a number of ways. This infographic communicates details about education, all the way back to the ancient world and up to the current moment. Use an infographic to show the timeline of anything-from the story of your business to the history of education-as the designer has done in this example. Here is an example of a comparison infographic that shows how much money was spent on mining subsidies in Queensland, Australia-and how else it might have been spent.
If you have different services, products, or other things you want to compare, infographics are the perfect way to do it. Here are some of our favorite small business infographics, with a few words about why they work. This infographic does a great job laying out all of the things that funding for mining could have purchased. They have a long shelf life, and if you choose the right topics, they remain relevant and shareable for months or even years-the perfect format for evergreen content. Share it via email, across multiple social media platforms, in your affiliate marketing information, in your media kits, on your website and anywhere else you choose.įinally, infographics last. They offer the small business more bang for its buck, because you only have to create the infographic once, but you can use it many times. Small businesses spend a lot of time communicating their brand’s story, and infographics get that job done more effectively and memorably. Infographic by PS_design for AGPro Systems. This beautiful infographic illustrates how the company’s product works for customers, including technical benefits, and the different groups who use the product. Infographics are also a prime vehicle for establishing thought leadership, since they allow you to show off a depth and breadth of knowledge in a small space. They are an excellent tool for improving brand awareness, increasing traffic to your website and optimizing it for search.
Infographics are particularly useful for small businesses. And according to marketers, infographics are among the most engaging types of visual content.
Social media posts with images also garner more engagement: 650 percent more. Infographic by GRKN_DESIGN for 99designs.īeyond these basic facts, research has already proven that infographics increase web traffic. This infographic provides tips and tricks for international designs. No surprise there, since 65 percent of us are visual learners. Information with pictures gets remembered 65 percent of the time. We only remember about 10 percent of information we hear after only three days-unless it comes with images. Humans are hard-wired to remember images. Why are infographics so effective, you ask? The brain receives 90 percent of its information visually. Finally, infographics are ideal for lists and reports, because they make things that are typically dull (like CVs, earnings reports and product lists) a lot more interesting. Infographics can provide a visual comparison of products, services, or ideas, and can also depict hierarchical ideas such as how businesses or schools rank.
They can also illustrate a timeline effectively, or depict a “how-to,” an anatomical breakdown, or flow chart with ease. For example, they can show how information is distributed in different geographical areas. Infographics are most commonly used to provide a summary of a lot of data in a compact space, and can also help characterize the data. This “how-to” infographic breaks down how winning beer labels are designed. They combine the strengths of both words and graphics to communicate in a powerful way with just about any audience-and that’s why you should use infographics to support your business. Enter: the infographic! In a TMI world, infographics are the beautiful, bite-sized chunks of information that almost everyone still has time to digest. Words offer more detail, but are more time-consuming to process. Images alone are eye-catching and easy to understand at a glance, but they often lack information.
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